To create a sense of exclusivity for the commercial banking services division amongst their audience (the CFOs and the business owners of MSMEs, LLCs) a pitch book ( in the form of a high end DM hard case matt finish box containing the wealth management products and services of Indus Ind Bank) was developed and distributed amongst this segment. The DM was accompanied with a 75 ml bottle of Issey Miyake perfume as a complimentary gift.