SHYAM SUNDAR SHANKARMANI, FOUNDER

With close to three decades of experience and a lifelong love for learning, my passion lies in storytelling, design, and the unexpected.

Here’s what I’m still learning: how to bridge the gap between cultures and brands and finding fresh ways for them to connect authentically with their audiences.

Whether I was leading teams at big agencies or building my own collaborative, Colab India, I've always been driven by a desire to create meaningful and memorable work.

Think of me as a bit of a creative curator, always on the lookout for new ideas, fresh perspectives, and anything that sparks my imagination.

And while I've got 3 decades of experience under my belt (a decade out of that managing my creative collective, Colab India), I still get a thrill out of tackling new challenges and pushing the boundaries of what's possible.

I've worked in agencies of all sizes - big and medium-sized - Ogilvy, Lowe, Contract and Madison to name a few. I've worked on some iconic legacy brands - Skoda, Philips, Disney TV, Aegon Religare, Bharti AXA, Park Avenue, Morphy Richards, HSBC, SBI Magnum, Lakme.

SpecialitiONS

Brand Narratives, Brand Strategy Framework, Integrated Communication, Digital & Advertising Strategy,

Business Operations, P&L Maintenance, Client Acquisitions, Harvesting new partners for collaboration.