The Palette: Branding ‘Casual Sophistication’ for Elevated Living

Suraj Estate Developers entrusted CoLab to create the core positioning and the brand identity for The Palette, a 35-storey residential high-rise built by world-renowned architect, Ar. Sanjay Puri. The project involved arriving at a clearly defined positioning encapsulated in 3 words "Spacious. Scenic. Social."

The branding for The Palette was a 2 month collaboration between the developer, the design team and the architect to arrive at a distinct identity that would be very “unreal estate” like and one that can give a vibe of casual sophistication to the project.