Rooted in Legacy, Building a new age brand with Quiet Confidence.
Suraj Estate Developers entrusted us with a comprehensive rebranding assignment aimed at addressing a critical challenge: low brand awareness despite a strong legacy in the Dadar-Mahim micro market for over three decades.
The objective was to showcase the extensive track record of Suraj Estate, highlighting its numerous successful redevelopment projects and longstanding collaborations with esteemed institutions.
Our rebranding strategy focused on establishing the brand’s deep-rooted presence in the region while communicating a sense of “Quiet Confidence” through the new brand positioning—"Building Living & Work Spaces for the Last 30 Years. With Quiet Confidence."