Reimagining Dorby for the aspirational home improvement consumer.

For Dorby, an emerging player in the laminate industry, our brand architecture assignment aimed to position the brand as a vibrant, modern choice for aspirational home improvement consumers.

The mandate involved refining the brand’s Point of View, rebranding from Dorby Mica to the streamlined and sophisticated Dorby, and creating contemporary design guidelines for product catalogues.

The new identity reflects a bold, stylish vision that aligns with the tastes of discerning customers seeking high-quality, aesthetic solutions for their homes.